Brand Slogan

Passion for change

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Overview

United Imaging is a Chinese leading healthcare company that produces advanced medical products and offers innovative medical IT solutions.

We aimed to create a showroom that is not only a container for product display,

but also an emotionally appealing narrative, to enhance the brand image.

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Consistent with the brand image, we create a minimalistic exhibition hall. Necessary details and interactions provide visitors with a memorable experience to build a stronger brand image.

The design benefits from the high ceiling and a 3000 sqm area free of pillars. In this dramatic spatial conflict, visitors thus become a tiny dot compared to the vast space and machines presented.

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My Role   

Design Research, Interior Design (partial)